DevflairASO guides by category
App Store Optimization is different for every category. A productivity app and a mobile game shouldn’t use the same keyword strategy. Pick your category for the tactical playbook.
Productivity apps
The productivity category is crowded and competitive. Winning requires picking outcome keywords over feature keywords — users search for what they want done, not how your app does it.
Mobile games
Games are the most competitive App Store category and the one where screenshots + preview videos carry more weight than copy. But don't neglect keywords — search is still where 60% of game installs originate.
Fitness apps
Fitness is highly seasonal. January impressions can be 5x your baseline. Your ASO setup matters most in the last week of December — and the win doesn't last if your onboarding can't convert the flood.
Developer tools
Developer tool users are technical searchers. They type exactly what they want. Which means ASO for this category is unusually straightforward: pick the language/framework/technology words your users search for, then pick your subtitle carefully.
Photo & video apps
Photo apps face the toughest discoverability in the App Store — VSCO, Lightroom, and CapCut dominate impressions. Winning as an indie here means going narrow: one specific effect, style, or workflow that the giants don't nail.