DevflairASO for mobile games
Games are the most competitive App Store category and the one where screenshots + preview videos carry more weight than copy. But don't neglect keywords — search is still where 60% of game installs originate.
High-intent keywords for mobile games
Start with these. They’re the words indie game studios target for search, compiled from App Store impression data and common category positioning:
Pick 8-15 that match YOUR app. Check the total character count with our free keyword counter.
What makes ASO different for mobile games
Genre keywords convert
Users who search "roguelike" or "match 3" know what they want. These high-intent searches convert 3-4x better than generic "game" searches.
"Offline" is a top-10 feature keyword
Users check for offline-playable before install, especially for casual games. If you support offline, say so in your keywords AND subtitle.
Screenshots win installs that keywords can't
For games, keywords get the impression, screenshots close the install. Invest in 5+ device-ready screenshots showcasing gameplay in action.
Preview videos lift conversion 15-25%
App Store Preview Videos autoplay in search results on iOS. Games with previews outperform those without. 15-30s, no intro, gameplay-first.
Example setup
Here’s a hypothetical mobile game with all three search-relevant fields tuned:
Common mistakes to avoid
- Using "game" or "games" in keywords — Apple indexes category automatically
- Stuffing 30 genre terms — pick 3-5 that genuinely describe your game
- Matching bigger competitors' exact titles — Apple demotes mismatches aggressively
- Forgetting localization — Japanese/Chinese/Korean players search in their native language
Write your ASO copy 10x faster.
Devflair’s ASO Suite generates mobile games descriptions, keywords, subtitles, and promotional text from your app’s context — then pushes them straight to App Store Connect. One click, no copy-paste.