DevflairASO for productivity apps
The productivity category is crowded and competitive. Winning requires picking outcome keywords over feature keywords — users search for what they want done, not how your app does it.
High-intent keywords for productivity apps
Start with these. They’re the words indie productivity app founders target for search, compiled from App Store impression data and common category positioning:
Pick 8-15 that match YOUR app. Check the total character count with our free keyword counter.
What makes ASO different for productivity apps
Outcome words beat feature words
"Focus" out-ranks "Pomodoro timer" for search volume. "Task" beats "to-do list." Put the outcome in your subtitle, put the specific technique in keywords.
Adjacent-tool overlap helps
If users search for "Things" or "Todoist" they may be open to alternatives. Including adjacent-app category terms (without brand names) helps you show up for comparison searches.
Short-form captures intent
"Habits" gets more monthly searches than "habit tracker." Apple matches both — prefer the shorter one in your 100 chars.
Promo text is where seasons live
New Year resolutions, back-to-school, quarterly planning. Rotate your promo text on the calendar — it updates without a new review.
Example setup
Here’s a hypothetical productivity app with all three search-relevant fields tuned:
Common mistakes to avoid
- Listing "app" or "free" in keywords — Apple filters these automatically
- Repeating your app name in keywords — it's already indexed
- Using long phrases like "daily task list manager" — use singles: "daily,task,manager"
- Ignoring the subtitle — 30 chars of free ranking real estate
Write your ASO copy 10x faster.
Devflair’s ASO Suite generates productivity apps descriptions, keywords, subtitles, and promotional text from your app’s context — then pushes them straight to App Store Connect. One click, no copy-paste.